UNIVERSAL
GYM EQUIPMENT
Who are they:
Universal Gym Equipment is one of the oldest manufacturers of weight training
equipment in the United States. They are a privately owned corporation.
Corporate Officers: Steve Sadler President, Tom Sadler Vice President,
John Sadler Vice President, Peter Elliff and Gary Mally Board Members.
What do they do:
Universal manufactures single station weight training machines, multi-station
weight training machines and a free weight line. Universal products are
used in schools, colleges, health clubs, YMCAs, hotels and resorts, hospitals,
sports medicine clinics, multi-housing units, employee fitness centers
and private homes. Universal equipment is also the choice for many police,
fire and city recreation departments, official Olympic training centers
and professional sports teams.
Where are they located:
Corporate Offices:
4130B Thomas Drive SW, PO Box 1270, Cedar Rapids, IA 52406
Where is their market:
Universal serves customers nationwide as well as internationally. Universal
has equipped national Olympic training centers in 20 countries, including
two elite Olympic training centers in the People's Republic of China.
Universal is a major supplier of fitness equipment to foreign military
and athletic groups as well as foreign-based U.S. Military.
Why are they unique:
• Universal started the fitness revolution in 1957 with the development
of the first weight training machine. This machine incorporated several
exercise stations into one unit allowing users to train in a circuit.
The unique weight key system allowed users to easily change the amount
of weight resistance.
• Universal was the first to introduce the Aerobic Super Circuit-a
total body conditioning regimen that combines aerobic exercise and weight
training in one workout.
• Universal was the first to analyze the complex mechanical forces
involved in body movement. This led to the development of Universal's
patented Dynamic Variable Resistance, which maximizes conditioning benefits.
• Universal holds seven patents in weight training equipment design.
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